Adult Swim announced a 30-minute animated comedy, Keeping up with the Joneses, featuring an animated version of Dallas Cowboys owner Jerry Jones. The series follows the Newberry family as they try to keep up with their wealthy Dallas neighbors, including Jones next door. Jones will be voiced by a professional actor rather than himself. Created by Hugh Davidson, Rachel Ramras and Larry Dorf and produced by Warner Bros. Animation, the show was unveiled at the Annecy festival. Jones has recent TV appearances and is the subject of a Netflix docuseries in development, signaling broader media attention around his persona.