Sports Illustrated
The Cincinnati Bengals are continuing a branding initiative by repeating their Open in Orange game setup for 2026, including the same orange jersey and white pants combo used in a 2025 win, amid a broader history of favorable results in orange. The team has maintained a strong winning record in orange since 2004, about 28-11-1 (.713), with no losses in the specific orange-uniform run serving as the running narrative for the season kickoff against the Buccaneers. The piece traces the uniform strategy, notable past orange-jersey performances, and the impact of changes such as Burrow’s toe injury in 2024. It also contextualizes past primetime and non-primetime orange-game outcomes to illustrate momentum and caution as the franchise eyes consistency. Forward, the focus is on how visual branding intersects with on-field performance and fan engagement for 2026.